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Global Kids Digital Media Initiative

Kids has reached out to its online networks of young people both in real life through its wide in-school network in New York City as well as online to teens from around the globe involved in it’s issue-based forum, NewzCrew.org, and its virtual world projects, Global Kids Island in Teen Second Life, to help support the larger DML initiative and grantees.

While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience. 26% of tween mobile Internet users say they access the web while at a friend's house and 17% say they do so at social events.

The report estimates that:

• 35% of tweens own a mobile phone
• 20% of tweens have used text messaging
• 21% of tweens have used ring & answer tones

According to the report, young mobile users are also turning to their phones for in-home entertainment:

• 58% of tweens who download or watch TV on their phone do so at home
• 64% of tweens who download or play music on their phone do so at home
• 56% of tweens who access the Internet on their phone do so at home

While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, says the report, other content such as downloaded wallpapers, music, games and Internet access also rank highly among tweens.

Jeff Herrmann, VP of Mobile Media for Nielsen Mobile, says "… Marketers and media executives need to understand these ‘digital natives' as they mature and reshape the way we all think about new and traditional media."

Nielsen reports that tweens spend less time surfing the Internet than their teen counterparts. In this report, 48% of U.S. tweens said they spend less than one hour per day online. When they are online, 70% of tweens use the Internet for gaming. Comparatively, 81% of U.S. teens say they spend one hour or more per day online, with e-mail being the most pervasive online activity for this age group.

"In addition to the differences between adult and youth media consumers, there's an important gap between the media behaviors of teens and tweens," concludes Herrmann.

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PRIVATE PRISONS

A few hours after midnight one August evening last year, Walter Hazelwood and Richard Wilson climbed a fence topped with razor wire at the Houston Processing Center, a warehouse built to hold undocumented immigrants awaiting deportation. Once outside, the two prisoners assaulted a guard, stole his car and headed for Dallas.When prison officials notified the Houston police that the men had escaped, local authorities were shocked. Sure, immigrants had fled the minimum-security facility near the airport a few times before. But Hazelwood and Wilson were not being detained for lacking the papers to prove their citizenship. One was serving time for sexual abuse; the other was convicted of beating and raping an 88-year-old woman. Both men, it turned out, were among some 240 sex offenders from Oregon who had been shipped to the Texas detention center months earlier--and local authorities didn't even know they were there. The immigration center is owned and operated by Corrections Corporation of America, which manages more private prisons than any other company worldwide. While C.C.A. made nearly $14,000 a day on the out-of-state inmates, the company was quick to point out that it had no legal obligation to tell the Houston police or county sheriff about their new neighbors from Oregon. "We designed and built the institution," explained Susan Hart, a company spokeswoman. "It is ours."Yet like a well-to-do rancher who discovers a couple of valuable head of cattle missing, C.C.A. expected Texas rangers to herd the wayward animals back behind the company's fence. "It's not our function to capture them," Hart told reporters. Catching the prisoners proved easier, however, than charging them with a crime. When authorities finally apprehended them after eleven days, they discovered they could no more punish the men for escaping than they could lock up a worker for walking off the job. Even in Texas, it seemed, it was not yet a crime to flee a private corporation.

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